Honda Cars India’s Official Range of Merchandise Launched

Honda Cars India has introduced the ‘Honda Collection,’ an official merchandise line featuring T-shirts, jackets, and caps. These apparel items will be accessible for purchase at all Honda dealerships nationwide, catering to the modern lifestyle of Honda enthusiasts. Currently, the brand offers three passenger vehicles.

Mr. Yuichi Murata, Director of Marketing and Sales at Honda Cars India Ltd, expressed, “The launch of the Honda Collection signifies our dedication to offering our discerning customers the epitome of style and sophistication. Each item in this collection embodies the essence of the Honda brand, enabling enthusiasts to fully immerse themselves in the Honda experience.”

In India, Honda offers three passenger vehicles: the Amaze compact sedan, the City mid-size sedan, and the Elevate compact SUV. The Elevate has shown strong performance in the Indian market, with Honda reporting sales of 20,000 units within 100 days of its launch in September 2023, as announced in December 2023.