Priced at Rs. 10.74 lakh, the Thunder Edition of the Maruti Suzuki Jimny, the lifestyle SUV, was introduced in December 2023. This strategic move was aimed at bolstering the sales of the off-roader, and it proved effective during its limited-run availability.
However, in a recent discussion with Shashank Shrivastava, Senior Executive Officer, Marketing and Sales at Maruti Suzuki, it was revealed that the automaker plans to significantly reduce the discounts on the Jimny starting January 2024. It’s noteworthy that the Suzuki Jimny had been offered with discounts of up to Rs. 1 lakh in the last few months of 2023.
Importantly, despite this adjustment, there are no plans to lower the prices of the SUV to boost sales. Furthermore, Maruti Suzuki had recently announced a price increase across its range, which will be applicable from this month. The specific details regarding the extent of the price hike will be disclosed soon.
The Maruti Suzuki Jimny is available in two variants, Zeta and Alpha, and is equipped with a 1.5-litre naturally aspirated petrol engine paired with a five-speed manual and a four-speed torque converter unit. This engine, which delivers power to all four wheels, is tuned to produce 103bhp and 134Nm of torque.
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