Mahindra Bolero Range Has Accumulated 11,000 Open Bookings

In November 2023, Mahindra disclosed that it has over 2.85 lakh cars pending delivery nationwide. This article focuses on the demand for the Bolero range.

As of November, the Mahindra Bolero range, which includes the Bolero and the Bolero Neo, has garnered 11,000 open bookings. Additionally, both models are consistently receiving an average of 9,000 bookings each month.

During the same period, Mahindra experienced an average of 51,000 bookings per month, with the dealer stock for the brand in Q2 FY24 valued at around 30 days. The company acknowledged a month-end skew in the production ramp-up due to a shortage of steel.