Lamborghini achieved a significant milestone in India in 2023 by selling over 100 cars, marking an almost 12 percent increase from the previous year’s 92 units. Additionally, Mercedes-Benz India, BMW India, and Audi India also reported their highest annual sales figures in 2023. On a global scale, Lamborghini set a record for its best-ever annual sales, delivering more than 10,000 cars in 2023, reflecting a 10 percent growth over the previous year’s tally of 10,112 units.
Key points from the sales report include the following:
– Lamborghini India sold 103 cars in 2023, positioning India among the 15 largest markets for the luxury brand.
– Globally, the Urus SUV emerged as the bestseller, with 6,087 units sold during the year.
– Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, expressed pride in surpassing the 10,000-car delivery mark, emphasizing the company’s readiness to embrace new challenges in 2024.
– Sales distribution across three macro-regions showed a 14 percent increase in Europe (EMEA) with a total of 3,987 cars, a 9 percent increase in the Americas (total: 3,465), and a 4 percent increase in APAC (total: 2,660).
– The United States remained the top market, followed by Germany, China, the United Kingdom, Japan, and others.
– The Urus continued its success as the top model, with 6,087 units sold, followed by the Huracan with 3,962 units.
– Lamborghini celebrated its 60th anniversary and unveiled the Lamborghini Revuelto, the first V12 High-Performance Electrified Vehicle (HPEV).
– The company is actively pursuing its electrification plan, introducing the Lanzador concept car and the Lamborghini SC63 for racing in the FIA World Endurance Championship.
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Federico Foschini, Lamborghini’s Chief Marketing and Sales Officer, outlined the company’s growth plans for 2024, aiming to continue the positive trend in the three macro-regions with the contribution of the Lamborghini Revuelto.
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